Lever Go-To-Market Guide


Lever is a leading Talent Acquisition Suite that makes it easy for talent teams to reach their hiring goals and to connect companies with top talent. Lever is the only platform that provides all talent acquisition leaders with complete ATS and robust CRM capabilities in one product, LeverTRM. Lever ATS and LeverCRM features allow leaders to scale and grow their people pipeline, build authentic and long-lasting relationships, and source the right people to hire.

Lever Analytics provides customized reports with data visualization, see offers completed and interview feedback, and more, to inform strategic decisions between hiring managers and executives alike. Our platform also enables companies to hire with inclusivity in mind, helping eliminate any hiring bias.



Our Mission

To offer talent leaders the reach of a marketing leader, the forecast of a sales leader, and the insight of a finance leader in a unified talent acquisition suite.

Key Differentiators

  • Integrated Sourcing Tools – triple your response rates from passive candidates

  • Nurture Campaigns – Engage candidates at scale with personalized email campaigns

  • Lifecycle Management – Build and maintain relationships at every stage of the talent relationship lifecycle

  • Careers Page – Launch a Lever-powered careers page in minutes

  • 2-Way Email Sync – Send emails throughout Lever using G-Suite or Office 365

  • Easy Book Interview Scheduling – Let your candidates self-schedule with real-time availability of your interviewers

  • Interview Kits and Feedback Reminders – Use standardized feedback forms, and get feedback faster with automated reminders

Languages and Areas of Support

  • English only
  • All geographic regions 

Target Audience

  • CHRO / VP of HR

  • Head of TA

  • Recruiting Ops

Target Market

  • 500-2000 Employees

  • USA, Canada, and the UK

  • Hypergrowth

  • Candidate Nurturing

Key Verticals

  • Consumer & Business Technology
  • Professional Services
  • Media
  • Biomedical


End-to-End Talent Acquisition

The power of an ATS and CRM combined. Lever Talent Management solution (LeverTRM) creates a full talent lifecycle allowing you to engage top talent, reduce time to fill, and meet DEI goals all while scaling your team.

International Compliance and Enterprise-Grade Security

With our GDPR compliant data processor, SOC 2 Type II certification, EU/US and Swiss/US Privacy Shield, and comprehensive features you can recruit with confidence anywhere.

Smarter Sourcing

Maximize recruiting time and increase response rates with automated personalized campaigns to new, recommended, and past candidates. Improve your sourcing strategy with detailed Nurture reports.

Personalized Candidate Experience

Send emails on behalf of other members on your team, diversifying your message and making recruiting collaborative. Track candidate engagement and adjust your messaging for best results. 

Unleash Your Data

Excel at data-driven recruiting and advance your strategy with Lever Analytics. Answer your most essential questions with built-in, flexible reports, visualizations, graphs, and conversion rates throughout the funnel.

Intuitive and Flexible CRM

A searchable, structured database tailored to match your unique process. Save time and stay on track with automated workflows, Easy Book Interviews and automatic candidate feedback all in one place. 

Reach Candidates Instantly and Accelerate Hiring

Drive an instant and lasting first impressions with candidates while increasing response rates, boosting engagement, and reducing time to hire. With Candidate Texting, transform recruiting and outreach with the ultimate tool for personalized communication.  


Discovery Questions to Ask

  1. How fast are you looking to get your ATS stood up?
  2. How important is it to have a CRM to track all historical candidate conversations?
  3. What channels do you use to find your best talent? Lever has a big focus on sourcing vs the traditional applicant tracking side
  4. How important to you is the candidate experience throughout the recruiting process?


Learn More - Visit our Collateral and Videos page

Was this article helpful?
0 out of 0 found this helpful